Ezekiel Elliott is hot property for NFL jersey buyers.

The Dallas Cowboys running back, selected fourth overall in the 2016 NFL Draft, has the top-selling jersey on NFLShop.com, the league's official online hub for merchandise sales.

This shouldn't come as a shock. The Cowboys haven't found their way back to the Super Bowl since the 1995 season, but they remain hugely popular, both in North Texas and throughout the United States. Elliott is the team's buzziest skill player to come out of the draft since Dez Bryant, so wallets were bound to open.

And now we know they are.